Can ‘cutting costs’ lead to greater expense? Avoiding 7 major pitfalls with your exhibition stand

Published on September 10, 2017

Many distinct factors come together to create an effective exhibition stand. But if we don’t…

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Seeing the light – why illuminating your exhibition stand correctly can bring results

Published on August 24, 2017

Lighting might not seem an especially important part of exhibition stand design. As long as…

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The 8 stages of a successful exhibition stand

Published on August 13, 2017

When approached with a sound plan and a well-briefed team, an exhibition represents a tremendous…

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8 ways to make your exhibition stands pay

Published on July 20, 2017

There’s nothing quite like face-to-face interaction. Exhibitions are one of the only places where you…

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Choosing the right venue for your company event

Published on June 27, 2017

The global events industry is huge, a fact confirmed by the Global Event Industry Benchmarks…

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Six ways to attract visitors to your exhibition stand

Published on June 12, 2017

Exhibitions can generate a huge number of leads. They’re large-scale sales opportunities that capitalise on…

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How Dubai became a global destination for trade shows

Published on March 29, 2017

According to the Mastercard 2016 Global Destination Cities Index, Dubai was the fourth most visited…

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Event planning: Five strategy mistakes that lose you money

Published on March 12, 2017

Even five years ago, the total annual global meetings and events spend was over USD…

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Are you measuring your event ROI properly?

Published on March 12, 2017

More than two thirds of respondents to a recent survey by Meeting Professionals International reported…

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