Can ‘cutting costs’ lead to greater expense? Avoiding 7 major pitfalls with your exhibition stand

Many distinct factors come together to create an effective exhibition stand. But if we don’t…

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Seeing the light – why illuminating your exhibition stand correctly can bring results

Lighting might not seem an especially important part of exhibition stand design. As long as…

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The 8 stages of a successful exhibition stand

When approached with a sound plan and a well-briefed team, an exhibition represents a tremendous…

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8 ways to make your exhibition stands pay

There’s nothing quite like face-to-face interaction. Exhibitions are one of the only places where you…

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Five ways to make your signage hit the mark

From conveying information to aiding navigation. From supporting accessibility to creating visual awareness. And don’t…

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Choosing the right venue for your company event

The global events industry is huge, a fact confirmed by the Global Event Industry Benchmarks…

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Six ways to attract visitors to your exhibition stand

Exhibitions can generate a huge number of leads. They’re large-scale sales opportunities that capitalise on…

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The psychology of good signage and how to make it work for your business

Advertising can feel like a tug of war. On the one hand, advertisers are struggling…

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How Dubai became a global destination for trade shows

According to the Mastercard 2016 Global Destination Cities Index, Dubai was the fourth most visited…

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Event planning: Five strategy mistakes that lose you money

Even five years ago, the total annual global meetings and events spend was over USD…

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