UAE exhibitions have a bright future – are you prepared?

The world has never moved more quickly and that presents unique challenges in how businesses…

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Telling it straight: The importance of word of mouth in Dubai’s construction industry

It could be easy to underestimate the power of traditional word of mouth in the…

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Choosing a venue for your corporate event: 5 mistakes to avoid

As a top tier company, you’re already aware that choosing the right venue is crucial…

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The exhibition cyborg – merging physical and digital worlds to boost your event ROI

Exhibitions are effective because they’re a face-to-face medium – but that doesn’t mean we should…

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Expo 2020 up ahead – and what that means for exhibitors

Throughout history, expos have stood for innovation, collaboration and progress. Some of the most significant…

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What drives your exhibition visitors up the wall?

So what are the five biggest complaints from exhibition attendees? And how do you as…

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20 years of tech – how have exhibitions changed over the years?

Trade shows and exhibitions have been around as long as selling itself. We’ve become more…

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Ready to engage? Six ways you are losing your exhibition attendees

Exhibition magicians can make competitors disappear. They can transform attendees into red-hot leads in minutes….

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8 mistakes that waste your trade show budget

Time and again I see exhibition marketers struggle to justify their budget due to difficulties…

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All data big and small – and how to collect it from your next event

All data big and small – and how to collect it from your next event

We know that data capture before, during and after an exhibition is vital. Regrettably, many…

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