What can you learn from the 3 best brand activations from 2018?

Brand activations can go down a storm – or be a damp squib. They can…

Read More
storyboard designing

3 reasons you MUST create a storyboard for your next exhibition

Many exhibition organisers don’t realise how much storyboarding matters. But creating a storyboard is how…

Read More

Why am I here? 4 reasons exhibition marketers MUST understand their purpose for event participation

Exhibition marketing and event participation can drive the best ROI of your entire marketing mix….

Read More

Get a head start: 4 big exhibition trends for 2019

Other exhibition marketers will wait until 2019 to think about 2019. Not you. Because you…

Read More

3 ways giving away too much for free can hurt your exhibition ROI

You’ve heard that a generous free offer – be it a gift, information or your…

Read More
Elements to avoid marketing disaster

All about strategy: 4 ways to avoid exhibition marketing disasters

Many marketers approach exhibitions without a strategy. Money, but no strategy. But given the kind…

Read More

Get practical: Forget these 5 exhibition basics at your peril

The glamourous parts of exhibition stand design naturally draw most attention. Cutting-edge tech or premium…

Read More
Good listener

Can you hear me? 5 communication tips to boost your exhibition ROI

Exhibitions aren’t just about having a great stand. It’s an opportunity to engage your audience….

Read More

Mind matters: 5 customer psychology principles to boost your exhibition ROI

We often imagine our motivations are highly complex, but extensive research proves that this isn’t…

Read More

Exhibition ROI: Can you boost it by outsourcing stand design?

Just like all types of marketing, exhibitions are about results: building networks and generating leads….

Read More