What can you learn from the 3 best brand activations from 2018?

Published on February 11, 2019

Brand activations can go down a storm – or be a damp squib. They can…

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storyboard designing

3 reasons you MUST create a storyboard for your next exhibition

Published on January 3, 2019

Many exhibition organisers don’t realise how much storyboarding matters. But creating a storyboard is how…

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Why am I here? 4 reasons exhibition marketers MUST understand their purpose for event participation

Published on December 10, 2018

Exhibition marketing and event participation can drive the best ROI of your entire marketing mix….

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Get a head start: 4 big exhibition trends for 2019

Published on October 24, 2018

Other exhibition marketers will wait until 2019 to think about 2019. Not you. Because you…

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3 ways giving away too much for free can hurt your exhibition ROI

Published on October 21, 2018

You’ve heard that a generous free offer – be it a gift, information or your…

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Elements to avoid marketing disaster

All about strategy: 4 ways to avoid exhibition marketing disasters

Published on October 1, 2018

Many marketers approach exhibitions without a strategy. Money, but no strategy. But given the kind…

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Get practical: Forget these 5 exhibition basics at your peril

Published on September 17, 2018

The glamourous parts of exhibition stand design naturally draw most attention. Cutting-edge tech or premium…

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Good listener

Can you hear me? 5 communication tips to boost your exhibition ROI

Published on September 3, 2018

Exhibitions aren’t just about having a great stand. It’s an opportunity to engage your audience….

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Exhibition ROI: Can you boost it by outsourcing stand design?

Published on August 5, 2018

Just like all types of marketing, exhibitions are about results: building networks and generating leads….

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Can a creative exhibition stand really amp up ROI? Short answer: Yes

Published on July 23, 2018

Creativity is often held up as the ultimate ideal for marketers – something we should…

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