All data big and small – and how to collect it from your next event

All data big and small – and how to collect it from your next event

Published on December 17, 2017

We know that data capture before, during and after an exhibition is vital. Regrettably, many…

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Gifting at exhibitions: The golden rules for success

Published on December 5, 2017

Every exhibition attendee knows that moment at the end of the day when you get…

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After the fact – are you increasing exhibition ROI post-event?

Published on November 20, 2017

It’s suggested that up to 70% of exhibitors fail to follow-up after an exhibition. What…

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Taking it live – why livestreaming helps maximise exhibition ROI

Published on November 8, 2017

Taking stand space at exhibitions can deliver exceptional returns but it’s also a big expense….

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Running a corporate event? Here are 5 big mistakes to avoid

Published on October 24, 2017

Well, there are more than five. But these ones are so important that it’s vital…

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Don’t forget tech – 8 ways interactive technology boosts your trade show success

Published on October 8, 2017

The numbers are in and it’s pretty much unanimous – 99% of marketers believe trade…

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Are you experienced? Is your company harnessing the power of experiential marketing?

Published on September 26, 2017

Increasingly, brands in the UAE and across the globe are finding convincing value in using…

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Can ‘cutting costs’ lead to greater expense? Avoiding 7 major pitfalls with your exhibition stand

Published on September 10, 2017

Many distinct factors come together to create an effective exhibition stand. But if we don’t…

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Seeing the light – why illuminating your exhibition stand correctly can bring results

Published on August 24, 2017

Lighting might not seem an especially important part of exhibition stand design. As long as…

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The 8 stages of a successful exhibition stand

Published on August 13, 2017

When approached with a sound plan and a well-briefed team, an exhibition represents a tremendous…

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