11 October 2017
99% of marketers believe trade shows offer unique value that other marketing mediums do not. They can generate high-quality leads, drive brand awareness, and build long-term relationships with your ideal customers. But event attendance isn’t a golden ticket to high returns. From smartphone beacons to motion sensitive interfaces, interactive technology ensures exhibition attendance delivers the ROI it should. Here on Entrepreneur our Co-Founder Omar Rahman looks at the eight key reasons why technology needs to be part of your event planning when it comes to boosting awareness, driving engagement and amplifying ROI.